Logo & Brand Identity Design | Illustration | Website Banner Design

Newcastle Embroidery offers a wide range of Embroidery, Digital Print and Sublimated Products. As well as Promotional Products, Corporate Gifts and Branded Promotional Merchandise

MB Design Co has worked with Newcastle Embroidery rebranding the look of the company to align with their new eco conscious processes surrounding sustainability and the environment. We started by changing their primary colour to a more earthy pallet. Each of the five colours plays their own role within the identity of the business; symbolising different elements of nature and a nod to Newcastle. As Newcastle Embroidery has a reputable name within the Hunter region, we decided to keep the overall look of the logo the same to maintain the identity which is already recognised. Though by incorporating the new colour palette and a symbolic leaf on top of the ‘e’ we are able to show the new concepts of the brand. We also a designed a horizontal version of the logo to work comfortably within all formats. Working with clients all over Australia, it was important for Newcastle Embroidery to update the branding on their website introducing new banners as an overview of their processes and services.

MB Design Co also designed a series of icons and illustrations which symbolise the services that Newcastle Embroidery offers. These icons and illustrations visually narrate the eco-conscious approach that is used within their processes.