Logo & Brand Identity Design | Illustration | Website Design
“The idea of a meditation practice is really not just to focus and be aware and mindful and calm for the time that we’re attending the class, but to carry this state of being with us when we leave each meditation practice.”
-Mel K
MB Design Co worked with director and founder of Pain Relief, Mel K, to embody and capture her passion of meditation and spirituality within the brand. We wanted to keep the visual identity raw and simply beautiful to encompass the natural state of the body and mind when partaking in the practise. Using a digital watercolour, a serif font and curved edges within styling of the brand, it carries a calmness throughout. The watercolour stroke, is an abstract take on the body in the ‘child’s play pose’. This pose is one of the fundamental poses of yoga and meditation which has been practised throughout history. MB Design Co designed multiple components within the brand such as logo design and illustration design which is seen throughout Pain Relief’s social media.
Pain Relief explores and offers many services which we wanted to depict using illustration. MB Design Co designed a series of illustrative icons which carries the watercolour stroke throughout each of them. Each illustration represents a different aspect of the brand and conveys its own service.
